The Owner, Loyalty & Value Proposition is accountable for the successful implementation of the organizational strategies pertaining to Value Proposition & Loyalty and ensuring that departmental activities are aligned with the established direction. The position assists in developing and refining the value proposition across all lines of business, helps identify target member segments, and contributes to the implementation of a consistent and comprehensive loyalty strategy for the organization. This role is responsible for carrying out the strategy through effective operational tactics and ensuring its successful execution within the organization. This role is also responsible for the operations/maintenance of the existing Profit Share and rewards programs, and any enhancements required.