The AVP, Strategic Sales – GM Protections Canada is responsible for leading the end-to-end sales strategy, execution, and provide oversight of Third-Party Administrator’s field organization for GM Protection products across Canada. This role drives growth in vehicle service contracts and related protection products by delivering best-in-class dealer engagement, optimizing penetration and profitability, and aligning closely with GM Canada, Dealer Services, and strategic partners. The position serves as a critical link between GMF leadership, GMF sales, GM Canada, Third Party Administrator (TPA), and the dealer network to ensure consistent execution of protection strategies and achievement of business objectives.