Lilythorne Retirement Community - Marketing Manager

QUALIFICATIONS:          Education:         Diploma in Marketing/Communication or relevant experience in marketing and gerontology.  Background: Minimum of three years’ related experience, preferably in retirement industry Must have a high degree of interpersonal skill which would enable the incumbent to deal successfully with clients, community and agency contacts; Knowledge of business equipment and computer applications, such as MS Office, Yardi, CRM, etc.   Personal Requirements:         Must possess excellent communication skills, both written and verbal in English and French Capable of adapting to different situations and change  Keen interest in working with seniors FUNCTIONS:         Prepare, implement and maintain a marketing plan, which is consistent with the residence needs, mission statement, goals and policies; Responsible for all inquiries and tours pertaining to the residence;  Works closely with the General Manager to ensure showrooms are ready for occupancy; Understands the changing markets, external factors that may affect marketing by research, reading, networking meetings and associations;  Conduct routine walks through the building to ensure potential tours and residents receive a positive impression.  The building and grounds must be attractive, clean and presentable;  Coordinate resident care levels with the Director of Care and assessment forms  Informs staff when tours are scheduled so that they ensure their area is suitable for presentation; Works independently in the community, initiating contacts and creating goodwill. Makes presentations to the professional and service clubs with the goal of increasing interest and occupancy; Develop community relations with church groups, hospitals, senior service groups and other competitors; Continual strategies such as: updating with new information, quarterly visits, seasonal gifts and invitations for internal activities; Update resident suite profile, circulate resident notifications, notifies front desk of any scheduled appointments, on daily basis; Update Yardi on daily basis, enter all new contacts and follow up;  Work with Recreations Manager to enhance relationships and activity programs for residents;          Responsible for delivery of orientation and training program in accordance with RHA and other legislative bodies.