Under general direction, has responsibility for the overall direction and co-ordination of all branch operations and activities within clearly defined policies and procedures. Organizes and directs daily activities of both the deposit and loan portfolios which may be comprised of deposits, credit, commercial, agricultural lending, mortgages and investments. Conducts performance appraisals and coaches and develops employee performance. Conducts staff meetings and oversees operational concerns. Works to maintain the Credit Union's image and profile in the community by supporting and attending community events. Initiates action to improve branch efficiency, maintains proper security procedures and adherences to established credit union policies and procedures.