Purpose of the role The incumbent will play a key role in developing and implementing Human Resource initiatives aligned with our corporate vision. You will be responsible for developing and executing strategies that strengthen our employer brand, communications, employee experience and talent development. Through these initiatives, you will help engage our teams, develop talent and bring our culture and employer brand to life. Key Responsibilities Develop and implement the employer brand strategy; Develop and execute employer branding campaigns and content across recruitment platforms and social media to attract new talent; Collaborate with Human Resources teams to identify recruitment needs and adapt communication strategies accordingly; Develop internal communications to promote Human Resources initiatives, programs, benefits and activities to employees; Ensure employer brand consistency across internal and external communications; Analyze campaign and social media performance to optimize strategies and initiatives; Coordinate communications and develop tools and content related to onboarding, learning and talent development; Create content and learning modules that enhance the employee experience, strengthen organizational culture and increase awareness of Human Resources programs. Your profile Employer brand and employee experience: You are passionate about bringing our culture to life and creating engaging employee experience. Communication and creativity: You know how to create clear, engaging content tailored to different audiences. Strategic thinking: You can identify needs and recommend initiatives aligned with the company’s priorities. Collaboration: You build strong, collaborative relationships with a variety of partners. Talent development: You know how to create tools and initiatives that support employee onboarding and development. Requirements Bachelor’s degree in Business Administration with a concentration in Human Resources Management, Industrial Relations, Communications, or an equivalent field; 3 to 4 years of experience in communications, recruitment or talent development; Knowledge of the retail industry is considered an asset; Comfortable working with HRIS platforms; knowledge of Dayforce is considered an asset; Excellent verbal and written communication skills, with the ability to facilitate sessions and interact with various audiences in both French and English, as this role requires communication with our stores outside Quebec.     Permanent, full-time Salary : 65 000$ à 75 000$ #RH