Employment type: full time Samawada Organization Position Overview Samawada is seeking a proactive, analytical, and results-oriented Google & Meta Ads Specialist to support the organization's digital advertising, audience growth, fundraising, volunteer recruitment, program awareness, and online engagement. The successful candidate will help plan, create, manage, monitor, analyze, and optimize paid advertising campaigns across Google Ads and Meta platforms, including Facebook and Instagram . This role will work closely with Growth & Relations, Fundraising & Resource Development, Communications, Storytelling & Multimedia, Programs & Partnerships, Data & Analytics, Web/IT, and organizational leadership to ensure that paid advertising supports Samawada's strategic priorities. The role will contribute to: Google Ads campaigns Facebook advertising Instagram advertising Meta Ads Manager Digital fundraising Donor acquisition Volunteer recruitment Program awareness Humanitarian project promotion Audience growth Website traffic Lead generation Campaign performance Conversion optimization Advertising analytics Audience research A/B testing Retargeting Digital campaign strategy Paid media reporting This is an excellent opportunity to gain hands-on experience managing digital advertising for a growing humanitarian organization while developing professional skills in paid media, digital marketing, fundraising, analytics, audience development, campaign strategy, and performance optimization . What You Will Do Google Ads Management Support the development and management of Google Ads campaigns. Conduct keyword research relevant to Samawada's programs, projects, fundraising campaigns, volunteer opportunities, and organizational priorities. Develop and organize search advertising campaigns. Create and test Google search advertisements. Monitor impressions, clicks, click-through rates, cost per click, conversions, and other relevant performance indicators. Identify high-performing and underperforming keywords and advertisements. Recommend adjustments to improve campaign performance. Test different advertisements, keywords, landing pages, and calls to action. Monitor campaign budgets and spending. Prepare Google Ads performance reports. Facebook & Instagram Advertising Create and manage paid campaigns through Meta Ads Manager. Develop advertising campaigns for Facebook and Instagram. Support campaigns focused on: Awareness Fundraising Donor acquisition Volunteer recruitment Program promotion Humanitarian projects Events Website traffic Audience growth Engagement Develop appropriate target audiences. Test different advertisements, images, videos, headlines, descriptions, and calls to action. Monitor campaign performance. Identify opportunities to improve campaign results. Support retargeting strategies where appropriate. Maintain organized campaign structures and documentation. Digital Advertising Strategy Support the development of Samawada's paid advertising strategy. Help determine which campaigns are best suited for Google, Facebook, Instagram, or multiple platforms. Develop campaign objectives, target audiences, timelines, budgets, and performance indicators. Align advertising campaigns with Samawada's organizational priorities. Research digital advertising trends and nonprofit advertising practices. Recommend new opportunities for reaching relevant audiences. Help develop repeatable advertising strategies that Samawada can use for future campaigns. Fundraising Advertising Support paid advertising campaigns designed to generate fundraising awareness and donor interest. Promote specific fundraising campaigns and humanitarian projects. Test different fundraising messages, audiences, creative materials, and calls to action. Track advertising performance against fundraising objectives where measurable. Work with the Fundraising & Resource Development team to identify opportunities for donor acquisition. Help identify which advertising campaigns generate the strongest donor engagement. Support campaigns designed to increase recurring donor opportunities where appropriate. Help develop digital fundraising advertising strategies. Volunteer Recruitment Advertising Develop and support paid campaigns promoting Samawada volunteer opportunities. Identify audiences that may be interested in volunteering. Promote specific volunteer roles and organizational opportunities. Test different recruitment messages and advertising formats. Track advertising-driven inquiries and applications where measurable. Work with HR and Volunteer Operations to improve the connection between advertising campaigns and volunteer recruitment. Humanitarian Project & Program Advertising Support paid campaigns promoting Samawada humanitarian programs and projects. Help communicate project needs, activities, progress, and impact. Work with Programs & Partnerships and Communications teams to ensure campaign information is accurate. Develop advertising strategies for specific projects or initiatives. Help increase awareness of Samawada's work among relevant audiences. Ensure advertisements accurately represent the organization's activities and impact. Audience Research & Targeting Research Samawada's potential audiences. Develop audience profiles for different advertising campaigns. Identify relevant geographic, demographic, interest-based, and other permitted targeting options. Analyze audience performance. Identify high-performing audience segments. Recommend adjustments to improve campaign relevance and efficiency. Develop reusable audience strategies for future campaigns. Advertising Creative Coordination Work with the Communications and Storytelling & Multimedia teams to identify content suitable for paid advertising. Provide recommendations regarding advertising formats and creative requirements. Help determine which images, videos, messages, and stories are most appropriate for advertising. Coordinate advertising copy and creative materials with the appropriate teams