As a Media Buying and SEO-GEO Specialist, your primary role will be to implement, monitor and optimize media buying, search engine optimization (SEO) and generative engine optimization (GEO) strategies to drive qualified traffic, leads and sales across Toromont's business units. You will manage and optimize campaigns on various platforms like Google Ads, Meta Ads, LinkedIn Ads, and other digital media channels. You'll also help boost visibility in organic search results through technical SEO, on-page optimization, local SEO, and GEO initiatives, designed to improve Toromont's visibility on traditional search engines and in AI-powered search experiences.