About this job
Employment type: full time
Manager, Marketing & Communications Location: Granville office & work from home (hybrid) Reporting to: Director, Communications and Marketing Term: 12-month contract (maternity leave cover), with the possibility of extension Job status: Temporary, full-time 1.0 FTE (75 hours bi-weekly) Anticipated Start/End Dates: January 6, 2027- January 2028 Compensation: $75,787-$84,840 per year WHY SHOULD YOU CHOOSE TO WORK HERE? Canuck Place careers are full of connection, community, and care. We aim to nurture a supportive culture rooted in compassion, collaboration and support while providing expert care to children and families. Our team includes individuals with a special blend of sensitivity, compassion, and appreciation for life. Canuck Place is where no moment is missed. A place where you can make a difference. We offer competitive compensation and a benefits package focusing on wellness and self-care that includes: 20 days’ vacation (pro-rated to your full-time equivalency) to start with ongoing annual anniversary increases up to an organizational maximum of 45 days Up to two paid mandatory wellness days a year Generous paid leave including compassionate and special leave when you need it Municipal Pension Plan(MPP) *if already participating with another employer 100% employer paid benefits package from your first day which includes extended health and dental and $1,500 annually for counselling Health and Wellness Spending account that provides up to $1,000 annually to ensure you can focus onthe benefits that are important to you and your family (Eligible after successful completion of the 6- month probationary period). Flexible working options Meal program on-site at the hospices Continuous paid training and development opportunities so everyone has the opportunity to learn new skills and grow Ongoing parental support including top up for maternity and parental leave and paid leave for new grandparents YOUR ROLE JOB SUMMARY The Manager, Marketing & Communications, is responsible for developing and executing internal and external marketing and communications strategy and plans that support Canuck Place Children’s Hospice (CPCH) strategic priorities, drive fundraising, raise brand awareness, and advance organizational goals fordiversity and inclusion. The Manager is responsible for fostering connections between CPCH supporters, media, and the work and programs at CPCH. Working collaboratively with internal teams, patient-family partners, media, and marketing agency vendors, they will implement integrated activities that support the organizations' strategic priorities and fundraising goals. In addition, the Manager provides supervision and guidance to identified members of the Marketing and Communications team. RESPONSIBILITIES - 100% Project Management – 30% Proven experience in project management - excellent at managing multiple projects and campaigns and meeting tight timelines. Ensures brand strategy, voice, and identity are maintained through multi-channel campaigns. Responsible for supporting the strategy, planning, execution, and reporting for fundraising and stewardship events and key partner activations in collaboration with the events team Responsible for supporting the strategy, planning, and execution for key partner activations Responsible for supporting the strategy, planning, execution, and reporting for advertising campaigns with partner agency Works cross-functionally with other departments to support integrated strategies across various communication platforms to elevate overarching organizational initiatives Media & PR – 20% Develops proactive, integrated media relations pitches through researching story ideas and promoting opportunities through liaison with staff and families Supports issues management in collaboration with Director, Marketing and Communications and Chief Communications Officer Responds to and organizes media inquiries and requests, pursues earned media opportunities, writes press releases/media advisories, tracks broadcast media statistics Tracks media performance and provides reports Develops and leads the media training program for staff & families and prepares staff for media interviews People Management – 20% This role directly manages the following positions: Clinical Communications & Marketing Officer Officer, Marketing & Communications II Strategic Planning and Budget – 10% Works closely with the Director, Marketing & Communications on the development and execution of integrated strategies, including managing the Integrated Strategy budget Responsible for the strategy, development, and execution of the annual internal communications plan including goals, key messaging, communication channels, and tactics. Develops, leads, and executes earned media strategy and execution, raising awareness about CPCH Works cross-functionally with other departments to support an integrated strategy across various communication platforms to elevate the CPCH brand and drive fundraising Internal Communications – 10% Work closely with leaders and key internal collaborators to ensure that internal communication is clear, consistent, and aligned with organizational strategic priorities and values Provide guidance on internal communications to teams across the organization and elicit feedback in the form of surveys and other appropriate methods to ensure compliance, commitment, and understanding Monitor and measure the effectiveness of internal communications, and make recommendations for improvement based on feedback and data analysis Create and manage the internal communications calendar to ensure internal communications are timely, effective, and relevant Lead the DEIB communications along with the Development team lead on the internal committee FamilyEngagement – 5% Understands the power of storytelling in donor awareness, engagement, and stewardship. Supports annual content plan with video production and execution. Works with CPCH patient-family partners, with compassio