Employment type: full time JOB POSTING – Audience Engagement & Promotions Coordinator Position Location: 250 St. Paul Street, St. Catharines, ON, Canada Job Type: Permanent Full-Time Hours of Work: 35 hours/week, Monday through Friday. Evening, weekend and overtime hours will be required to accommodate business demands and position requirements. Salary Range: $50,000 to $60,000 plus benefits, pension and generous PTO ABOUT THE PAC The FirstOntario Performing Arts Centre (PAC) is a vibrant cultural hub and charitable organization located in downtown St. Catharines, the largest city in the Niagara Region of Ontario, Canada. The PAC aims to engage people in exceptional live arts experiences and to enrich the lives of the citizens of St. Catharines and the Niagara region, while providing a worldclass venue for local, national and international artists and community arts organizations to flourish. The PAC opened its doors in 2015 as part of a transformative effort to rejuvenate St. Catharines’ downtown area. and has been a key catalyst for downtown development and an economic driver for Niagara, with over 40 new businesses opening with an economic spin-off of $21 million in 2025. The PAC team believes that healthy communities are built through arts and cultural engagement, and that our individual and collective identities are shaped through the stories told. They engage audiences across the Niagara region and work to remove barriers for under-served community members to experience the arts. The PAC features four performance venues: Partridge Hall, Recital Hall, Robertson Theatre, The Film House as well as the outdoor The Mann Raceway Plaza. Current PAC programs include: PAC Presents Live Performance Series, The Film House - an indie film house offering unique films and community screenings in a modern cinematic environment as well as facilitated community discussions, imPACt Education Series and access initiatives such as Pay-What-YouCan, and partnership with the CANOO program to provide newcomers with access to free performing arts and film experiences. The PAC employs 27 full-time staff, 48 part-time staff, a pool of IATSE union workers and over 75 engaged and dedicated volunteers. THE OPPORTUNITY Located in the heart of Niagara’s vibrant cultural corridor, the FirstOntario Performing Arts Centre (PAC) is a flagship destination for more than 100K annual visitors and generates over $4M in box office revenue. The PAC is deepening relationships with its highly engaged audience, with strong core sales and promising uptake of new premium membership offerings. Recognized for its exceptional patron service and meaningful community partnerships, the PAC plays a vital role in enriching the region’s creative and civic life. The PAC presents a diverse range of programming, from popular to provocative, including signature initiatives such as the 2026 Art in Action: Climate Festival, which featured Edward Burtynsky’s In the Wake of Progress. These bold artistic undertakings reflect the PAC’s commitment to cultural leadership, innovation, and impact. This is an exciting opportunity for a skilled, collaborative, forward-thinking marketing professional to join the PAC team. This organized, adaptive professional will efficiently execute multiple marketing channels, enhancing engagement and resonance throughout the Niagara region and beyond. THE ROLE Reporting to the Marketing & Communications Manager, the The Audience Engagement & Promotions Coordinator supports the efficient execution of audience development, promotional and revenue-generating initiatives that advance the FirstOntario Performing Arts Centre's strategic priorities. The position is focused on audience activation, promotional coordination, campaign execution and administration. The role works within established marketing strategies, campaign plans, audience segments and brand standards to ensure timely and effective execution across the customer journey. The position supports the PAC's objectives to broaden and deepen its audiences, increase participation and conversion, strengthen relationships with existing and prospective patrons and the PAC community, and maximize the effectiveness of available marketing resources. This is an execution and coordination role. DUTIES AND RESPONSIBILITIES: Audience Development & Campaign Execution Translate approved campaign strategies and objectives into detailed execution plans, timelines, task lists and deliverables. Coordinate the day-to-day execution of audience development and promotional campaigns for performances, series, festivals, memberships, fundraising initiatives and other PAC activities. Identify campaign execution gaps or opportunities for additional audience activation and escalate them appropriately. Support the coordination of promotional activities across multiple campaigns, while prioritizing initiatives according to ticket sales pace, audience opportunity, campaign objectives and organizational priorities. Audience Segmentation & Targeted Marketing Support the implementation of audience segmentation and targeted marketing initiatives using customer and ticketing data. Assist with identifying and activating relevant audience segments for performances, promotions, memberships and audience-development initiatives. Execute targeted communications and promotional offers based on approved audience strategies and campaign objectives. Support customer lifecycle initiatives designed to move audiences from first-time participation toward repeat attendance, membership and deeper engagement. Maintain accurate audience lists, campaign segments, offer details and customerfacing information. Website & Digital Marketing Administration Coordinate and execute updates to event pages, campaign landing pages, promotional messaging, calls to action and related website content. Coordinate and create campaign content across email, website, digital advertising, social media, print, onsite promotion and external promotional channels Ticke