This role will provide the opportunity to develop and execute strategic marketing initiatives that strengthen the relationships between the Edmonton Oilers and Edmonton Oil Kings and their Season Seat Holders and Members. The successful candidate will work closely with Director, Marketing, to oversee year-round touchpoint plans, including digital communications, onboarding, welcome programs, renewals, and tenure recognition, while ensuring that they align with OEG revenue building goals. This role also leads the planning and execution of Season Seat Holder events, while supporting broader fan activations, including managing vendors, approvals, project timelines and creative deliverables to ensure fan experiences consistently lead the industry and are thoughtfully executed.